NBD Digital · ServiceBrand identity design

A brand identity is the set of rules that keeps your logo looking like itself everywhere. NBD Digital designs every part of it, from the colour palette and typefaces to business cards and social media templates, and brings it all together in one set of brand guidelines.

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What's in the brand identity kit?

How is a brand identity made?

  1. 01

    Research

    We look at your brand, your industry and your competitors.

  2. 02

    Foundations

    We set the logo, the primary and secondary colours, and the heading and body typefaces.

  3. 03

    Applications

    We design the business card, letterhead, email signature and social media templates on that foundation.

  4. 04

    Guidelines & handover

    We gather every rule into the brand guidelines and hand over print-ready files for printed pieces.

Example: Pietraş

The letter P from the Pietraş logo

Pietraş

Natural stone & façades, Istanbul

Pietraş is an engineering firm that works in natural stone and façades. The P in its logo carries a black marble texture, so it speaks of the stone itself, and it holds the same character everywhere, from business card to letterhead. We also designed and built the Pietraş website.

Frequently asked questions about brand identity

What is a brand identity?

The set of rules and designs that makes your logo and brand look the same everywhere: colours, typefaces, printed pieces and digital templates. Your business card, email signature and social posts then all clearly come from the same brand.

What's the difference between a logo and a brand identity?

The logo is your brand's mark. The identity decides how that logo is used and which colours, typefaces and designs sit around it.

What are brand guidelines for?

They put every rule of the identity into one PDF. Hand it to a printer, an agency or your own team, and everyone uses the logo, colours and typefaces the same way.

Are the print files ready to print?

Yes. The business card and letterhead come as print-ready files, and the colour palette lists both screen and print codes.

Do you carry the identity onto the website?

Yes. We aim for one voice from business card to website, and website design is one of our services too.

How much does a brand identity cost?

It depends on what you need. After the first call we send you a clear quote.

Let your brand speak with one voice.

Fill in the form and we'll get back to you about your brand.

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