# GEO: visibility in AI search · NBD Digital

> GEO (generative engine optimization) is the work that helps your brand get recognised and cited in ChatGPT, Gemini, Perplexity and Google's AI answers. NBD Digital makes your site readable for AI crawlers, adds llms.txt and structured data, and regularly tracks how your brand shows up in these assistants.

- Website: https://nbd.digital/en
- Email: berke@nbd.digital
- Quote form: https://nbd.digital/en#teklif
- Languages: Türkçe (https://nbd.digital/tr), English (https://nbd.digital/en)
- Last updated: 2026-11-02

## What's included in GEO?

- **Open to AI crawlers:** We allow ChatGPT, Gemini, Perplexity and other assistants' crawlers by name in robots.txt and make sure pages can be read without running JavaScript.
- **llms.txt:** An llms.txt file that sums up your site and services for AI tools.
- **Structured data:** We mark up your company, services and FAQs in a format assistants and search engines can read.
- **One identity for your brand:** We link your company name, domain and official social profiles with structured data, so assistants don't confuse you with similarly named companies.
- **Bing and IndexNow:** We set your site up in Bing Webmaster Tools and notify search engines of new and updated pages with IndexNow.
- **Visibility tracking:** We regularly ask ChatGPT, Gemini and Perplexity the questions your customers would ask and report whether your brand is mentioned and your site cited, alongside Search Console and Bing data.

## How does GEO work?

1. **Baseline:** Together with you, we list the questions your customers would ask assistants and look at what ChatGPT, Gemini and Perplexity answer today and which sources they show.
2. **Technical groundwork:** We set up crawler access, llms.txt, structured data and the link to your official profiles.
3. **Content:** We prepare service pages and Q&A content that assistants can quote.
4. **Tracking:** We ask the same questions again at regular intervals and report what changed.

## Examples

### nbd.digital

Our own site · https://nbd.digital/llms.txt

On our own site, AI crawlers are allowed by name in robots.txt, and llms.txt, Markdown versions of every page, structured data and IndexNow notifications are in place. Every month we measure how we show up in assistants with the same set of questions. The example shows our llms.txt file.

[AEO (content that answers questions)](https://nbd.digital/en/aeo.md)

## Frequently asked questions about GEO

### What is GEO?

Generative engine optimization: the work that helps your brand get recognised and your site cited in tools that write answers, such as ChatGPT, Gemini, Perplexity and Google's AI answers.

### What's the difference between GEO and SEO?

SEO gets you found in Google's search results. GEO aims for an assistant to recognise you and cite your site when it writes its own answer. The foundation is the same: a technically sound site that gives clear, accurate information.

### What is llms.txt?

A text file at the root of your site that sums up your site and services for AI tools. It isn't an official standard yet, and Google says it doesn't use it in Search; we set it up as a small addition that makes the site easier to read, not as a fix on its own.

### AI assistants confuse my brand with another company. What can be done?

This usually happens when an assistant can't find enough consistent information about your brand. We link your company name, domain and official profiles with structured data, make sure your site is indexed by search engines and state the right facts in the first paragraph of every page.

### How do you measure results?

We ask ChatGPT, Gemini and Perplexity the questions your customers would ask, several times each, and count separately how many answers mention your brand, recommend it and cite your site. Answers change every time, so we never go by a single try.

## Let AI assistants know your brand.

Fill in the form and we'll get back to you about your project. https://nbd.digital/en#teklif

Services: [Website design](https://nbd.digital/en/website-design.md) · [Logo design](https://nbd.digital/en/logo-design.md) · [Brand identity](https://nbd.digital/en/brand-identity.md) · [SEO](https://nbd.digital/en/seo.md) · [AEO (content that answers questions)](https://nbd.digital/en/aeo.md)